Book marketing for the faint-hearted.
Book Marketing – a word avoided and even feared by many writers.
Most of us are shy retiring types to whom blowing our own trumpet is akin to running down the main street stark naked.
So book marketing for the faint-hearted (that's you) is more important now than ever.
Even if you’re published by a legacy publisher, there’s a limit to how much marketing they will do for you, especially if you’re a new author.
Book Marketing Strategies
There are so many books in the marketplace competing for readers’ attention that you have to work hard to make sure your book is noticed.
There are three facets of book marketing for the faint-hearted that are vital:
Connecting is the secret to effective marketing.
Doing the hard sell will alienate people and if you’re only connecting with them to sell your book they’ll soon realise it and turn off.
Being genuine is important.
Besides, connecting with other writers is fun and helpful.
Exchanging ideas, tips and the ups and downs of the creative life will not only improve your writing but give you support and motivation.
And we all need plenty of that.
Not all readers are writers but most writers are avid readers, and sooner or later you’ll find and connect with those who’ll be interested in buying your book.
‘How am I going to find time to do all this and write?’ I hear you wail.
By taking it slowly so it doesn’t overwhelm you.
In the next section of book marketing for the faint-hearted (Part 2) I’ll share more tips for your marketing plan.
Book Marketing For The Faint-Hearted Part 2
Recall my start-up marketing plan, which is based on the three principles listed above.
This is what happens when you try to do it all:
Don’t succumb to information overload, particularly when it comes to social media.
There’s always a marketing guru telling you that Snapchat or Linkedin (or whichever form of social media you've just joined) are no longer cool.
They will try to sell you on the latest trend, which will then become dead in 6 months.
Choose a couple – 3 at the most – of social media platforms that you can stick with and ignore the others.
Twitter, Facebook and Pinterest are among the most popular and effective for authors.
Here’s the marketing plan I initially put up on the wall in front of my desk.
- 1 blog post per week.
- At least 1 tweet per day.
- Follow 3 new writers/people in writing industry on Twitter per week
- Contribute to 2 authors forums
- 2 Facebook posts per week
I devised this plan from a number of publications I’d read about marketing for authors.
But although on the surface it looks fairly basic, I found it too demanding to fit around my writing time and other commitments.
So then I put up my revised marketing plan.
Revised Book Marketing Plan
So you can see that I’ve had to move the goalposts and at times I still don’t meet my weekly goals.
But I don’t stress over it.
The most important thing you do as a writer is write and if I’m short of time and I have to toss up between writing and marketing, I’ll choose the writing.
So let's move onto some more detailed work.
Book Marketing For The Faint-Hearted Part 3
You’ve done it. Your e-book is published and out there in literary cyberspace.
And of course everyone will spot it immediately and snap it up, you’ll earn a legion of devoted fans and make a truckload of money.
And it goes without saying it will be a best seller.
Stop! Wake up! It’s a dream, every writer’s secret dream when they publish an e-book, and it could happen, but not so easily.
There are millions of new e-books published every year – how is yours going to stand out from the rest?
The Plan For Self Published Authors
It’s depressing when you think of it like that, so use my classic technique in dealing with bad news – avoidance.
Don’t think of it.
Instead, consider it from this angle – many of the authors of these new books don’t do any marketing for a variety of reasons:
Here’s the good news: If you pull out all the stops, do as much marketing in as many different arenas as you can, there’s a good chance that sooner or later, readers will find your book.
Here are some suggestions for promotion – these are all methods I’m currently using:
My Current Marketing Methods
This is but the tip of the iceberg when it comes to book marketing for the faint-hearted, but I hope it gives you a starting point that doesn't result in that brain explosion mentioned earlier.
If you've enjoyed this post then please leave a comment below.
I'm very interested to hear about your marketing efforts both the good and the duds.
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