WHAT IS A COPYWRITER?
A copywriter writes advertising material. This comes in a variety of forms – newspaper and magazine ads, radio and TV ads, newsletters, brochures, direct mail, email sales letters, advertorials, media releases and website copy.
Those are some of the main areas of copywriting, although there are others I haven’t mentioned because the field is so broad. But in a nutshell a copywriter writes any material that promotes your business.
WHY DO YOU NEED ONE?
A lot of people, especially small business owners, assert that they don’t need a copywriter. With businesses suffering from the economic downturn many people prefer not to spend the money, so they write their own advertising material.
However, this may be false economy because:
- Writing your own material is time consuming and takes you away from what you do best – running your business.
- If you don’t find writing easy, it’s a chore. This takes up energy which is more effectively and more enjoyably used doing the things you’re good at.
- If you’re not experienced in writing advertising, you have no idea if what you’re writing is going to work.
Employing a copywriter will cost you more initially, but as you’re using an expert the chances of your advertising being successful are much higher. Which means more sales and more profit.
In my next post I'll begin a series on different types of advertising and when to use them.
If you have any general comments about my post or suggestions about topics, I’d love to hear from you, so leave a comment below.
It you’d like to contact me about a copywriting project, please send me an email or phone me on 0402 937 773.