Apart from your website your most important promotional tool is your brochure. Even in this digital age people still like to have hard-copy material they can refer to.
A brochure covers the basics about your business - the who, what, when, where and why. It's easy to hand out and to post, and gives customers an instant snapshot of your company.
click here to read brochure
Have you thought about using e -books as a marketing tool for your business?
E-books are becoming increasingly popular in business not only as a means of attracting new customers but also increasing the loyalty of existing customers.
Used as a free giveaway, they provide information and advice to customers about topics relating to your business that they will find useful. E-books needn't be long - 10 pages, sometimes less, is enough.
You can use them in a variety of ways - to encourage new subscribers to your newsletter or blog, to encourage visitors to your website, as part of a promotion for a new product, or as a regular service to your customers to keep your business in the forefront of their mind.
Writing e-books for business is my specialty and I explain in more detail how they work in the FREELANCE WRITING/COPYWRITING menu at the top of this page.
If you're not sure what you want or how best to use them, I'm happy to discuss it with you.
Read an excerpt from my e-book 'The DIY Guide to Killer Web Copy' in the PORTFOLIOS menu under FREELANCE WRITING PORTFOLIO, as well as samples of my other work.
If you'd like to talk further, please click the CONTACT button at the top of this page and send me an email, or phone me on 0402 937 773.
